This may not be surprising, but I love new tech. But...it has to be useful. Yes, Google Glass and the Apple Watch see a lot of press. We have actually have a few Google Glass devices around the office. What has really exploded recently are wearables to track your health. I just recently took the plunge and bought a Jawbone UP24. There are features I like and my young daughters are always asking me how many steps we took during any walk or run. You can go as far as tracking your weight, exercise habits, food intake and I’m sure much more. The tiny (Lime-colored) computer strapped to my wrist is monitoring my EVERY move: 880 steps so far today. It automatically syncs that information to an app on my phone that I can check any time.
We all know that Apple’s huge influence not only in the technology world, but in millions of consumer’s lives is undeniable. Apple has paved the way for what to “do right” in the tech world to please consumers wants and needs. They know that with advanced technology, there will be a large population of consumers that don’t know how to use it.