The Growing Demand for Wearables

Posted by Lauren Bailey on Wed, Feb 25, 2015

Smart watches, glasses and fitness bands accumulated approximately $3 billion in sales at the close of 2014. The popularity of wearables is continuously growing, and we are going to see more companies join the stampede and bring new devices to the market.

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In the past month, Sony has released two new smart devices: the SmartWatch 3 and the SmartBand Talk, both of which are made to fit on the wrist. There is also much hype for the release of the Apple Watch that is set for April of this year, and Android is releasing their new and improved second version of their smartwatch operating system this summer.

According to Forbes, 71% of people between the ages of 16 to 24 want wearables. The younger age crowd is flocking to these high tech items, but they are also becoming more popular with the older age groups as well. A whopping 64% of global internet users have used wearable technology already or are likely to do so in the future. This means that brands that consumers would never expect to create wearables are producing them.

Lucky for these companies, consumers are likely to buy more than one device, unlike a mobile phone or computer where you would usually have one. Users could purchase a smart watch, and also have a fitness device such as a Fitbit or Jawbone UP. Having tons of different wearable devices to choose from is great, but what are the key features that you should look for want when deciding which one to buy?

Whether you want a simple wristband that tracks your food intake and calories, or a high-tech Google Glass, there are wearable pieces that can be made useful to each and every individual.

Tags: fitness wearables, Jawbone UP24, wearable technology, apple watch, wearables

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